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Honoring Bill Daniels' direction to make life better for the people
and communities of Colorado, New Mexico, Utah, and Wyoming

Daniels Fund Core Values


Ethics & Integrity
We base our decisions and actions on a foundation of shared
principle-based ethics as we strive to do the right thing in all situations.

We are truthful and transparent in our business activities and communications,
we listen to others, and we give consideration to the input others provide.

Respect for People
We treat others with dignity, compassion, and courtesy regardless of their position or
challenges in life. We remember our responsibility to contribute to "making life better".

Loyalty & Reliability
Our words and actions demonstrate loyalty to the Daniels Fund and Bill Daniels'
intent, values, and legacy. We are vigilant in protecting the Daniels Fund brand
and reputation, and we honor the commitments we make.

Entrepreneurial Spirit
We value and promote free enterprise and entrepreneurship as core to innovation and
economic opportunity. We remain mindful that Bill Daniels' success in business makes
the Daniels Fund and the work we do possible, and we believe private providers
address social needs far more effectively than the government.

Patriotism & Dedication to Community
We are proud, engaged, and informed citizens of this great nation and we strive
to continually improve our communities. We honor those in uniform whose
commitment and service protects us and preserves the United States of America.

Commitment to Excellence
We expect excellence, professionalism, and exceptional conduct from ourselves
and from each other. We demonstrate respect for guests and others by ensuring
our building and workspaces are always tidy.

We follow Bill Daniels' examples for proper social, dining, and communication etiquette.
We present ourselves professionally, we are prompt and prepared in our
business activities, and we express respect and gratitude to others.