Ethics Initiative

A partnership to strengthen principle-based ethics education
and foster a high standard of ethics in young people

Participating Schools

Daniels Fund Ethics Initiative Collegiate Program

Ethics: The ultimate business advantage

Bill DanielsBill Daniels said integrity and unwavering ethical behavior provide "the ultimate business advantage."

The Daniels Fund Ethics Initiative drives the strengthening of principle-based ethics education, with the ultimate goal of instilling a high standard of ethics in our young people. Based on Bill Daniels’ personal commitment to ethics and integrity, the Daniels Fund Board of Directors established the Ethics Initiative Collegiate Program in 2009 as a five-year pilot.

The effort was officially launched in early 2010 with eight business schools at universities in Colorado, New Mexico, Utah, and Wyoming as initial partners. Due to its success during the pilot phase, the Ethics Initiative Collegiate Program was renewed in 2014 for an additional five years (2015 – 2019) and expanded the number of partners to include ten business schools and one law school.

Bill Daniels


The Daniels Fund Ethics Initiative extends beyond philosophy and theory to real-world practical application in the use of ethical principles as a framework for personal and organizational decisionmaking and leadership. Our belief is that ethics education must convey that principles are constant foundations — not relative to a specific situation — and that doing what is right prevails over self-interest when the two may appear to be in conflict. The Ethics Initiative works to integrate ethics instruction throughout the curriculum, include practical applications, involve exposure to business practitioners, and maintain relevance to the ever-changing business environment.

Download the Daniels Fund Ethics Initiative Principles (2.6MB)
The Ethics Initiative is anchored in the partner school, and each school is responsible for designing and implementing the Ethics Initiative on their campus to advance these defined objectives:

Participating Schools - Collegiate Program

  • Colorado Mesa University
  • Colorado State University
  • New Mexico State University
  • University of Colorado Colorado Springs
  • University of Colorado Denver
  • University of Colorado Law School
  • University of Denver
  • University of New Mexico
  • University of Northern Colorado
  • University of Utah
  • University of Wyoming

Daniels Fund Ethics Consortium

Participating schools in the Ethics Initiative become members of the Daniels Fund Ethics Consortium. Members work together to ensure the Ethics Consortium leverages individual school achievements to further strengthen and expand ethics education in the region. Shared expertise and resources include curriculum, case studies, instructional approaches, and co-curricular activities.

A Life of Integrity: The Principled Ethics of Bill Daniels

The video below illustrates how Bill Daniels lived a life guided by principle-based ethics, and provides information about the Daniels Fund Ethics Initiative.