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The Daniels Fund Ethics Initiative
Ethics: The ultimate business advantage
The name “Bill Daniels” is synonymous with the highest ethical standards. Bill believed wholeheartedly in the importance of absolute ethical principles. As an honest and fair businessman, he based his decisions on what he believed to be right — not what was convenient or most profitable. This attitude and method of conducting business earned him legendary respect and loyalty throughout the business world.
Reflecting our founder Bill Daniels' personal commitment to ethics and integrity, the Daniels Fund established the Daniels Fund Ethics Initiative in 2010. The Ethics Initiative seeks to strengthen the teaching of principle-based ethics to foster a high standard of ethics in students, and ultimately, beyond the campus and into the community.
The Ethics Initiative is a partnership with eight business schools in Colorado, New Mexico, Utah, and Wyoming. Each of these schools has executive leadership that makes ethics a high priority and has committed to implementing the Ethics Initiative in a manner that honors Bill Daniels' reputation of integrity.
The Ethics Initiative works to integrate ethics instruction throughout the curriculum that includes real-world practical applications, provides exposure to business practitioners, and maintains relevance to the ever-changing business environment.
The Daniels Fund Ethics Initiative is anchored in the business school at each partner university. Each university is responsible for designing and implementing the Ethics Initiative on their campus to advance these defined objectives:
- Student learning
- Involvement of the business community
- Collaboration through the Daniels Fund Ethics Consortium
- Outreach to other institutions of higher education
- Outreach to community constituents
- Outreach to non-business disciplines on campus
Daniels Fund Ethics Consortium
During the 5-year Ethics Initiative pilot, the Daniels Fund is not accepting proposals for additional university participants.