Ethics Initiative

A partnership to strengthen principle-based ethics education
and foster a high standard of ethics in young people

Daniels Fund Ethics Initiative

Overview

The Daniels Fund Ethics Initiative encompasses three components, each with specific approaches and target audiences. All strive to deliver principle-based ethics education and reinforce the value of ethical conduct.

Collegiate Program

The Collegiate Program is based on partnerships between the Daniels Fund and, currently, ten business schools and one law school at universities across Colorado, New Mexico, Utah, and Wyoming. The program drives principle-based ethics education throughout each participating school, with the ultimate goal of instilling a high standard of ethics in young people. Students, faculty, and members of the community expand their engagement with two annual events — an Ethics Case Competition and an Ethics Summit.

High School Program

The High School Program provides an earlier introduction to principle-based ethics education, targeting students active in business and marketing education. From new ethics curriculum and competitive events for students to professional development training and classroom materials for teachers, the High School Program has a potential national reach of 250,000 students per year.

Case Bank

The Case Bank is an online library of simple, straightforward business cases focused on principle-based ethics. These resources will be available to the public and are intended to be used in educational settings.

What principle based ethics means to the Daniels Fund

Download the Daniels Fund Ethics Initiative Principles (2.6MB)

The Daniels Fund Ethics Initiative and its components extend beyond philosophy and theory to real-world practical application of ethical principles as a framework for personal and organizational decision making and leadership. Our belief is that ethics education must convey that principles are constant foundations — not relative to a specific situation — and that doing what is right prevails over self-interest when the two may appear to be in conflict.

The Daniels Fund, along with our business school partners, established a set of straightforward and understandable principles that form the philosophical foundation of all Ethics Initiative activities:

 


P R I N C I P L E S

Integrity
Act with honesty in all situations

Trust
Build trust in all stakeholder relationships

Accountability
Accept responsibility for all decisions

Transparency
Maintain open and truthful communications

Fairness
Engage in fair competition and create equitable and just relationships

Respect
Honor the rights, freedoms, views, and property of others

Rule of Law
Comply with the spirit and intent of laws and regulations

Viability
Create long-term value for all relevant stakeholders

Accountability
Accept responsibility for all decisions