Ethics Initiative

A partnership to strengthen principle-based ethics education
and foster a high standard of ethics in young people

Bill Daniels & Principle-Based Ethics

Bill DanielsBill Daniels said integrity and unwavering ethical behavior provide "the ultimate business advantage."
Bill Daniels believed deeply in ethics and integrity, and the importance of absolute ethical principles. As an exceptionally honest and fair businessman, he always based his decisions on what he believed was right — not on what he thought was best for himself or his company. This attitude and style of conducting business earned Bill Daniels incredible respect and loyalty throughout the business world.


A Life of Integrity: The Principled Ethics of Bill Daniels

The video below illustrates how Bill Daniels lived a life guided by principle-based ethics, and provides information about the Daniels Fund Ethics Initiative.